All work
Performance Marketing
Northwind Labs
Rebuilt an entire paid stack in 90 days — CAC cut, pipeline tripled.
-38%
CAC
+312%
Pipeline
5.4x
ROAS
Challenge
A mid-market SaaS was burning $180K/month across Google, Meta, and LinkedIn with a CAC climbing 40% year over year. Reporting couldn't tie any of it to closed revenue.
Solution
Elite Brands restructured the account architecture, moved to value-based bidding, rebuilt landing pages, integrated HubSpot revenue signals into Google, and shipped a weekly executive dashboard.
Results
- CAC down 38% inside the first quarter
- Qualified pipeline up 312% year-over-year
- First clean multi-touch attribution the leadership team could defend
"
Elite Brands rebuilt our entire paid stack in 90 days. ROAS is up, CAC is down, and reporting finally makes sense to the board.
— Priya Ramanathan · VP Growth, Northwind Labs