All work
Design & Development
Aurora Threads
Shopify Plus rebuild + PMax + Klaviyo hit 9.2x blended ROAS.
9.2x
Blended ROAS
+41%
Checkout CVR
27%
Email share
Challenge
A Shopify brand had solid traffic but a checkout that leaked 68% of add-to-carts and lifecycle flows that hadn't been touched in a year.
Solution
Elite Brands rebuilt the theme, redesigned PDPs and checkout, launched a full Klaviyo lifecycle map, and re-architected Google Shopping + Meta Advantage+ around the new funnel.
Results
- Checkout conversion up 41%
- Blended ROAS at 9.2x within 90 days
- Email revenue share up from 8% to 27%
"
The store, the ads, and the emails finally work as one system.
— Naomi Chen · Founder, Aurora Threads